The Build it Better Blog

Helping coaches and consultants attract more of the right clients, build trust faster, and grow their business - all without the overwhelm.

How to Create a Lead Magnet That Converts (Not Just Grow Your List)

How to Create a Lead Magnet That Converts (Not Just Grow Your List)

How to Create a Lead Magnet That Converts (Not Just Grow Your List)Jen Howat
Published on: 08/31/2026

Not every lead magnet is the right one. Here's how to build one that attracts the right people and moves them one step closer to working with you.

Content StrategyMessaging and Positioning
How to Automate Your Coaching Business Without Losing the Personal Touch

How to Automate Your Coaching Business Without Losing the Personal Touch

How to Automate Your Coaching Business Without Losing the Personal TouchJen Howat
Published on: 08/10/2026

Automation should save you hours without making your coaching business feel cold. Here is what to automate first, and how to keep it sounding like you.

Automations
How to Write a Coaching Bio That Actually Attracts Clients

How to Write a Coaching Bio That Actually Attracts Clients

How to Write a Coaching Bio That Actually Attracts ClientsJen Howat
Published on: 07/23/2026

Most coach bios read like a resume, a long list of credentials that puts clients to sleep. Here's how to write a bio that leads with your client, builds trust, and makes the right people lean in.

Client AcquisitionMessaging and Positioning
What if No One Buys? How to Push Past the Fear of Launching

What if No One Buys? How to Push Past the Fear of Launching

What if No One Buys? How to Push Past the Fear of LaunchingJen Howat
Published on: 07/20/2026

What if no one buys your new offer? The real risk isn't launching to crickets—it's never launching at all. Here's how to push past the fear.

MindsetOffers