The Build it Better Blog

Helping coaches and consultants attract more of the right clients, build trust faster, and grow their business - all without the overwhelm.

How to Write a Coaching Bio That Actually Attracts Clients

Jen Howat

Published on: 07/23/2026

Most coach bios read like a resume, a long list of credentials that puts clients to sleep. Here's how to write a bio that leads with your client, builds trust, and makes the right people lean in.

Client AcquisitionMessaging and Positioning

Why Your Coaching Business Needs an Online Course or Membership

Jen Howat

Published on: 07/13/2026

Feeling stuck trading hours for dollars? Discover why an online course or membership is one of the fastest ways to scale your coaching business without adding more stress to your life.

Content StrategyMessaging and PositioningOffers