STRATEGY, MESSAGING, & Client experience customized for your business
Empowering Solopreneurs & Small Business Owners to Attract the Right Clients, Build Trust, and Grow with Intention
Not sure why you're business isn't growing?
Start with our strategic growth assessment, the Build it Better Scorecard.
The Problem
The Landscape Has Changed
You have expertise and clients but you've noticed that something has shifted. The business that once generated steady leads and strong client relationships no longer drives the same results.
Prospective clients are more cautious.
Trust takes longer to earn.
People are more distracted than ever.
And there is no lack of information thanks to AI.
For some owners, this shift becomes evident as your business stalls, or maybe even shrinks. For others the problem isn't growth. Your business is growing but because there have been so many shifts and changing seas, it's now turned into something that it was never meant to be...and it's running you ragged.
However it shows up, the result is frustration and confusion. You know something needs to change but you don't know what to do. At this stage, it's tempting to try a bunch of different tactics: launch a new offer, change-up your digital marketing, give your business brand a refresh, get your favorite AI model to be your business consultant, or copy what's working for someone else.
This is NOT the answer!
The Solution
The Better Way to Build Your Business
At Build it Better Communications, we build a personalized growth plan for your business: From messaging that resonates with your ideal clients, to lead magnets that convert, to automated nurture sequences that build trust before the first call. You'll stop guessing which tactic to try next and start attracting more clients with offers that grow your revenue without requiring more of your time. We tailor systems that remove pressure from your day to day operations and allows you to build the business (and life) you've always wanted. Because when your strategy, messaging, and client journey are shaped with intention, every piece works together and allows you to put your energy where it really matters.
This is what it means to BUILD IT BETTER!
Two Ways to Get Started
EXPLORE ON YOUR OWN
The Build it Better Scorecard
Find out what areas of your business are functioning well and where you have opportunities to grow. In this assessment you'll be asked questions around eight foundational pillars of your business. Completing the scorecard takes under eight minutes and you'll be able to download your personalized copy from the results screen.
TALK IT THROUGH WITH JEN
Free Strategy Call & Blueprint
Book a free 1:1 call strategy call. We’ll evaluate your positioning, lead generation strategy, offers, and systems you have in place inside your business to see what's working well and what’s getting in the way of your growth. Afterwards, you'll receive your personalized Build it Better Blueprint: a concrete, prioritized action plan to help you meet your professional goals.
Build Your Pipeline with Leads
The Client Attraction System
Looking to establish a sThe Client Attraction System is perfect for coaches, consultants, and teams who need to generate more leads. We start with the strategy most people skip: building a lead magnet that is strategically positioned as the natural step before your offer. From there, we craft the messaging around what your ideal client needs to hear, design every touchpoint with intention, and create an automated nurture experience that builds trust and moves people to your offer naturally, all without requiring more of your time.
Not ready to talk?
Audit Your Client Acquisitions Process
and Find the Gap Between Being Found and Being Hired
In just a few minutes you'll be able to see the gaps in your client pathway
and will have an action step to fill it.
What Our Clients Are Saying
I feel like having you tell me what to do was so helpful. I knew I needed something, but didn't know where to start, or how to even use the technology. I can implement, I just needed to know what to do…I value having access to you! Being able to bounce ideas off of you is so, so ,so helpful.
- TARA DE LEON, TARA DE LEON FITNESS
If you've been dragging your feet on a digital project that you KNOW would bring value to your business and to your clients, I wholeheartedly recommend working with Jen. You'll appreciate the sensible, yet tailored way in which she crafts or helps you craft the product you've seen in your dreams but couldn't bring to reality on your own.
- SAM STRAUB, TEEN SAVVY COACHING
I'm Jen Howat
Founder of Build it Better Communications
I work with solopreneurs and small business owners to build systems that will attract the right clients and grow revenue without adding more complexity. My approach combines messaging strategy, lead generation systems, and business infrastructure designed for how the market works today.
Drawing on 16 years in ministry as a pastor, coach, and organizational leader, I help you design and implement your client's journey, always speaking to their heart.
Grow with Intention
The digital landscape has drastically changed and it will continue to evolve quickly. The coaches and consultants that will grow and thrive will be the ones positioned to keep up with the ever-changing world of marketing and technology, while keeping a human connection.
If you're ready to discover the right strategy and system for your business that will meet your needs now and carry you into the future, let's connect!
FAQs
Your Questions Answered
What type of client is a good fit for working with Build it Better Communications?
We work best with established coaches, consultants, and service providers who are helping clients get results but are finding their current approach to their business is not producing the results they want.
What if I don't have clients yet? Can we still work together?
We do have clients who are just getting started and don't have clients yet, however they do have a framework or process and have a vision in mind. The strategy call is the best place to make this determination and the advantage is coming away with a blueprint that will help you not just build it, but build it better, even if you're not ready yet.
What's the difference between a messaging strategy and marketing tactics?
Marketing tactics are activities like posting on social media, running ads, and sending emails. Messaging strategy is the foundation that makes those tactics work because they address who you're speaking to, what they need to hear, and how your positioning sets you apart. Most coaches, consultants, and service providers go straight to tactics, which is a big reason why the tactics stop working.
What’s included in the Client Attraction System?
When we build your client attraction system we will determine the best lead magnet for you based on a complete positioning & messaging foundation, along with a simple conversion path (offer, funnel, emails), and a visibility plan you can execute consistently. We build it all for you and provide the software for all of the moving parts.
How do we get started?
Every engagement starts with a free strategy call. This is a focused one-on-one conversation where we look at your specific needs and what's getting in the way of your growth. I'm also happy to answer any questions you have about Build it Better Communications and our process. Shortly after the call, I'll send you your Build it Better Blueprint. This is a plan that will give you input on what's happening in your business ecosystem now, recommendations for what to do, and why that would be important to your overall goals. This plan is yours to keep no matter what. If working together is a good fit, we'll set up a kickoff call and get the ball rolling.
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