A BOUTIQUE STRATEGIC GROWTH AGENCY

Built on the Belief That the Growth of Your Business Should Never Come at the Expense of Your Sanity

We help you attract the right clients, build trust before they ever reach out to you, and design the systems and pathways that move people from first encounter to fully committed, without requiring more of your time than you have to give.

Who We Are

We are a boutique strategic growth agency for established coaches and consultants. We help business owners attract the right clients, build trust before the first conversation, and design the systems that move people from first encounter to fully committed, without requiring more time than they have to give. Build it Better combines messaging strategy, lead generation, and business infrastructure into one connected approach, built around each client's specific audience and goals.

The Foundation

Our agency was built on a deeply held conviction: that the most effective growth strategies are not the most aggressive or the most overwhelming. They are the most thoughtful. They start with a clear message, move through a well-designed experience, and create a business that works as a connected whole rather than a collection of disconnected efforts.

We are boutique by design — which means every client relationship is a collaboration, every strategy is built around your specific business and audience, and nothing here is cookie cutter.

You bring the expertise of your people and your process. We bring the expertise of crafting a thoughtful, integrated approach to growing what you’ve built.

Learn More

Hi! I'm Jen Howat

Founder & lead strategist, Build it Better Communications

My path to building this agency was not a straight line and I think that’s exactly why the work I do is different.

I spent years serving in ministry as a pastor, coach, and organizational leader. What I didn’t expect when I eventually stepped into the entrepreneurial world was how directly that experience would translate. In ministry, I learned to approach communication as storytelling...to find common ground, speak to where people actually are in their lives, and craft a message that lands not just intellectually but personally. Those same principles sit at the foundation of everything I do for clients today.

I was an integrator.

My role was to help people bring their faith off the page and into their lives, to close the gap between what they believed and how they actually lived. I play a similar role for business owners now. You have a vision, a framework, an expertise that genuinely helps people. My job is to help you integrate that into a business that reflects it clearly, in your message, your offers, your systems, and the experience you create for every person who encounters your work.

I was an implementor.

I helped leaders design what we called discipleship pathways, intentional journeys that met people wherever they were in their faith and moved them forward with care and clarity. Today I help coaches and consultants design the same kind of pathways for their businesses: the journey that takes someone from first discovering you to trusting you enough to invest, and then from that first investment to the transformation they came for.

The work has changed.

The underlying philosophy hasn't.

You Can Grow Without Burnout and Overwhelm

I also know what burnout feels like from the inside. As a pastor I experienced it firsthand and I watched it happen to leader after leader who had given everything to their calling and left nothing for themselves.

Coaches and consultants face the same risk. The passion that drives you to help people can become the very thing that depletes you, if your business isn’t structured to support the life you actually want to live. Being a coach or consultant is a significant part of who you are — but it isn’t all of who you are. You need a business built for growth and one that creates the space and margin for everything else that matters.

That belief shapes how we work with every client.

We are not here to build something that requires your constant presence to function. We are here to build something that works — thoughtfully, intentionally, and in alignment with the life you want alongside the business you’re growing.

Explore Working Together

How We Work

Collaboration is not a feature of what we do, it’s the foundation of it. I don’t arrive with a pre-built formula and apply it to your business. We build together. You bring the deep knowledge of your audience, your process, and the transformation you create for clients. I bring the strategic and creative expertise to shape that into something clear, compelling, and complete.

In my experience, the best solutions emerge from that kind of partnership. The ones that feel true to who you are and resonate with the people you serve. The ones that wouldn’t have existed if either of us had been working alone.

Every engagement is designed around where you are and where you’re going — not around a package that was built for someone else. That’s what it means to build it better.

Our Entrepreneurial Lives: The Podcast

Go behind the scenes with agency owners and friends Jen Howat and Erica Bollinger as they have candid conversations about the struggle and strategy behind building and growing a business and life you love.

This isn't a highlight reel of success stories. We're having honest conversations most people aren’t having publicly.

If you’re building something, a service business, a product company, a non-profit or a personal brand, this show is for you.